The Impact of large-scale social media advertising campaigns on COVID-19 vaccination : evidence from two randomized controlled trials
by Lisa Ho, Emily Breza, Abhijit Banerjee, Arun G. Chandrasekhar, Fatima C. Stanford, Renato Fior, Paul Goldsmith-Pinkham, Kelly Holland, Emily Hoppe, Louis- Maël Jean, Lucy Ogbu-Nwobodo, Benjamin A. Olken, Carlos Torres, Pierre-Luc Vautrey, Erica Warner, Esther Duflo and Marcella Alsan
| Year of publication: |
2023
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|---|---|
| Authors: | Ho, Lisa ; Breza, Emily ; Banerjee, Abhijit V. ; Chandrasekhar, Arun Gautham ; Stanfort, Fatima C. ; Fior, Renato ; Goldsmith-Pinkham, Paul ; Holland, Kelly ; Hoppe, Emily ; Jean, Louis-Maël ; Ogbu-Nwobodo, Lucy ; Olken, Benjamin A. ; Torres, Carlos ; Vautrey, Pierre-Luc ; Warner, Erica ; Duflo, Esther ; Alsan, Marcella |
| Published in: |
AEA papers and proceedings. - Nashville, TN : American Economic Association, ISSN 2574-0776, ZDB-ID 2932594-8. - Vol. 113.2023, p. 653-658
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| Subject: | Coronavirus | Impfung | Vaccination | Informationsverbreitung | Information dissemination | Social Web | Social web | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Randomisierte kontrollierte Studie | Randomized controlled trial | USA | United States | Frankreich | France |
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