The impact of luxury brand status signaling, extension authenticity and fit on luxury line extension evaluation : a cross-national study
Jean Boisvert and Nicholas J. Ashill
| Year of publication: |
2022
|
|---|---|
| Authors: | Boisvert, Jean ; Ashill, Nicholas J. |
| Subject: | Brand familiarity | Extension authenticity | Extension fit | International | Luxury brand | Perceived quality | Status signaling | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Markentransfer | Brand extension | Markenartikel | Brand | Markenimage | Brand image | Markenführung | Brand management | Produktqualität | Product quality |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-02-2021-0058 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013396206