The impact of market position on the effectiveness of comparative ads : a laboratory experiment
by William Lowell James
| Year of publication: |
1981
|
|---|---|
| Authors: | James, William Lowell |
| Extent: | 4 Mikrofiches |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Thesis: | West Lafayette, Ind., Purdue Univ., Diss., 1981 |
| Notes: | Mikrokopie e. Ms.: XVII, 269 S. : Ill. erschienen bei UMI, Ann Arbor |
| Source: |
Persistent link: https://www.econbiz.de/10004157619