The impact of marketing capability, operations capability and diversification strategy on performance : a resource-based view
Prithwiraj Nath; Subramanian Nachiappan; Ramakrishnan Ramanathan
| Year of publication: |
2010
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|---|---|
| Authors: | Nath, Prithwiraj ; Nachiappan, Subramanian ; Ramanathan, Ramakrishnan |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 39.2010, 2, p. 317-329
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| Subject: | Ressourcenorientierter Ansatz | Resource-based view | Marketing | Produktionswirtschaft | Production management | Diversifikation | Diversification | Unternehmenserfolg | Firm performance | Benchmarking | Straßengüterverkehr | Road freight transport | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003956198