The impact of marketing on internal stakeholders in destination branding : the case of a musical city
Year of publication: |
2012
|
---|---|
Authors: | Kemp, Elyria ; Williams, Kim H. ; Bordelon, Bridget M. |
Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 18.2012, 2, p. 121-133
|
Subject: | Austin (Tex.) | Tourismusmarketing | Tourism marketing | Stadtmarketing | City marketing | Musikveranstaltung | Musical performance | Stakeholder |
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