The impact of marketing signals on the performance of foreign subsidiaries in the COVID-19 pandemic

Antonios Georgopoulos, Eleftherios Aggelopoulos, Elen Paraskevi Paraschi and Maria Kalogera

Year of publication:	2024
Authors:	Geōrgopoulos, Antōnēs N. ; Aggelopoulos, Eleftherios ; Paraschi, Elen Paraskevi ; Kalogera, Maria
Published in:	International journal of business environment : IJBE. - [Olney, Bucks.] : Inderscience Enterprises Ltd., ISSN 1740-0597, ZDB-ID 2251589-6. - Vol. 15.2024, 3/4, p. 451-471
Subject:	COVID-19 pandemic \| Greece \| marketing signals \| perceived performance \| signalling theory \| Signalling \| Coronavirus \| Griechenland \| Unternehmenserfolg \| Firm performance \| Ausländische Tochtergesellschaft \| Foreign subsidiary \| Epidemie \| Epidemic \| Wirkungsanalyse \| Impact assessment

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