The impact of marketing strategy creation style on the formation of a climate of trust in a retail franchise setting
| Year of publication: |
2010
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|---|---|
| Authors: | Bitaraf, M. ; Mohammadi, S. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 44.2010, 1 (1.1.), p. 162-180
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