The impact of national culture and other national-level indicators on information technology (IT) diffusion.

The contribution of this research is in positing that national level indicators matter in IT adoption and diffusion and providing empirical support for this theory. National level indicators are scantily represented in IT adoption or diffusion theory. Empirical results on this are almost absent in literature. Diffusion theory models of Rogers (1985) and Kwon and Zmud (1987) do not address national level attributes. National level indicators like culture, economy, institutional factors, physical distance from the innovating nation, IT infrastructure etc., could all be relevant to IT diffusion.