The impact of national culture dimensions on the adoption of cross-border e-commerce : a comparative study
Isaac Kofi Mensah, Guohua Zeng, Chuanyong Luo
| Year of publication: |
2020
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|---|---|
| Authors: | Mensah, Isaac Kofi ; Zeng, Guohua ; Luo, Chuanyong |
| Published in: |
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1935-5688, ZDB-ID 2498765-7. - Vol. 12.2020, 4, p. 91-112
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| Subject: | China | Comparative | Cross-Border E-Commerce | Culture Dimensions | E-Commerce | Russia | UTAUT | Electronic Commerce | E-commerce | Nationalkultur | National culture | Russland | Online-Handel | Online retailing | Vergleich | Comparison | Kulturelle Identität | Cultural identity | Innovationsakzeptanz | Innovation adoption |