The impact of online consumer reviews on online sales : the case-based decision theory approach
M. Huang, A. D. Pape
| Year of publication: |
2020
|
|---|---|
| Authors: | Huang, M. ; Pape, Andreas D. |
| Subject: | Case-based decision theory | Word-of-mouth | Online shopping | Online consumer reviews | Loyalty | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Social Web | Social web | Entscheidungstheorie | Decision theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10603-020-09464-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012296618