The impact of organizational values on the effectiveness of market-oriented behaviors
Seán Meehan, Patrick Barwise, Mark Vandenbosch and Willem Smit
| Year of publication: |
2007
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|---|---|
| Authors: | Meehan, Sean A. ; Barwise, Patrick ; Vandenbosch, Mark B. ; Smit, Willem |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass. : [Verlag nicht ermittelbar], ISSN 1545-505X, ZDB-ID 2127174-4. - 2007, 3, p. 105-130
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| Subject: | Marketingtheorie | Marketing theory | Unternehmenskultur | Corporate culture | Organisationsstruktur | Organizational structure | Korrelation | Correlation | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003579957