The impact of package color and the nutrition content labels on the perception of fod healthiness and purchase intention

Lei Huang and Ji Lu

Year of publication:	2016
Authors:	Huang, Lei ; Lu, Ji
Published in:	Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 22.2016, 2, p. 191-218
Subject:	Food healthiness \| nutrition content claim \| package color \| utilitarian and hedonic \| Ernährung \| Nutrition \| Lebensmittel \| Food \| Konsumentenverhalten \| Consumer behaviour \| Ernährungsverhalten \| Eating habit \| Verpackung \| Packaging \| Funktionelle Lebensmittel \| Functional food \| Warenkennzeichnung \| Product labelling \| Produktinformation \| Product information \| Ernährungspolitik \| Nutrition policy \| Gesundheit \| Health

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