The Impact of Personal Attitudes on Cereal Variety Adoption Decisions in Alberta
The goal of this study was to help guide development efforts of a current breedingprogram underway in Saskatoon, Saskatchewan, aimed at producing new cold tolerantcereal varieties. In order to maximize the impact of research dollars and efficiently meetthe needs of producers in the realm of technology provision, it is helpful to understandthe types of producers who might use the new varieties. A survey was used, in Alberta,Canada, to obtain data on producer attitudes affecting adoption of new technology,particularly in adopting a future cold tolerant cereal variety. The survey was structuredwith demographic, attitudinal and stated choice questions. A conditional logit regressionmodel was used to estimates the probability of adoption based on the survey responses.Principal component analysis was used to limit the number of variables in the regression.Willingness to pay calculations are then made based on the selected logit model. Frosttolerance is found to be the most desired trait over a decrease in degree days for thesample population. Certain producer characteristics (attitudes towards risk, for example)were found to impact on the estimated willingness to pay for frost tolerance anddecreased days to maturity.
Year of publication: |
2007
|
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Authors: | Cole, Jesse |
Subject: | Crop Production/Industries |
Saved in:
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