The impact of Porter's strategy types on the role of market research and customer relationship management
Year of publication: |
2007
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Authors: | Valos, Michael J. ; Bednall, David H.B. ; Callaghan, Bill |
Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 25.2007, 2, p. 147-156
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