The impact of power structure on the retail service supply chain with an O2O mixed channel
Year of publication: |
February 2016
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Authors: | Chen, Xu ; Wang, Xiaojun ; Jiang, Xinkuang |
Published in: |
Journal of the Operational Research Society : OR. - Basingstoke, Hampshire : Palgrave, ISSN 0030-3623, ZDB-ID 716033-1. - Vol. 67.2016, 2, p. 294-301
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Subject: | retail service | supply chain management | dual-channel | pricing | game theory | Lieferkette | Supply chain | Einzelhandel | Retail trade | Spieltheorie | Game theory | Vertriebsweg | Distribution channel |
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