The impact of presentation mode and product type on online impulse buying decisions
Chechen Liao (Department of Management Information Systems National Chiayi University; Chiayi; Taiwan), Pui-Lai To (Professor, Department of Management Information Systems National Chiayi University; Chiayi; Taiwan), Yun-Chi Wong (Department of Management Information Systems National Chiayi University; Chiayi; Taiwan), Prashant Palvia (The University of North Carolina at Greensboro, Greensboro, NC, USA), Mohammad Daneshvar Kakhki (The University of North Carolina at Greensboro, Greensboro, NC, USA)
| Year of publication: |
May 2016
|
|---|---|
| Authors: | Liao, Chechen ; To, Pui-Lai ; Wong, Yun-Chi ; Palvia, Prashant ; Kakhki, Mohammad Daneshvar |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 17.2016, 2, p. 153-168
|
| Subject: | Online impulse buying | Emotion | Product type | Presentation mode | Product involvement | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011487672