The impact of product assortment size and attribute quantity on information searches
Krisztina Rita Dörnyei, Athanasios Krystallis and Polymeros Chrysochou
| Year of publication: |
2017
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|---|---|
| Authors: | Dörnyei, Krisztina Rita ; Krystallis, Athanasios ; Chrysochou, Polymeros |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 34.2017, 3, p. 191-201
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| Subject: | Product attributes | Assortment size | Attribute quantity | Consumer information search | Information availability | Information display boards | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Produktinformation | Product information | Sortiment | Retail assortment | Informationsökonomik | Economics of information |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-10-2015-1594 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011694822