The impact of product features on market orientation in technology-based new ventures
Zhao Zhou, Robert M. Verburg
| Year of publication: |
2023
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|---|---|
| Authors: | Zhou, Zhao ; Verburg, Robert M. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 168.2023, p. 1-9
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| Subject: | Market orientation | Product protect-ability | Product scalability | Resource orchestration theory | Technology entrepreneurship | Marketingmanagement | Marketing management | Unternehmensgründung | Business start-up | Hochtechnologie | High technology | Produktivität | Productivity | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Entrepreneurship | Entrepreneurship approach |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114230 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014434830