The impact of product knowledge on consumer product memory and evaluation in the competitive ad context: The item‐specific‐relational perspective
| Year of publication: |
2011
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|---|---|
| Authors: | Lee, Byung‐Kwan ; Lee, Wei‐Na |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 28.2011, 4, p. 360-388
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