The impact of product portfolio strategy on financial performance : the roles of product development and market entry decisions
Year of publication: |
2014
|
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Authors: | Kang, Wooseong ; Montoya, Mitzi |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 31.2014, 3, p. 516-534
|
Subject: | Betriebliche Portfoliostrategie | Corporate portfolio strategy | Markteintritt | Market entry | Unternehmenserfolg | Firm performance | Medizintechnik | Medical technology | USA | United States |
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