The Impact of Program Context on Motivational System Activation and Subsequent Effects on Processing a Fear Appeal
| Year of publication: |
2006
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|---|---|
| Authors: | Potter, Robert ; Latour, Michael ; Braun-Latour, Kathryn ; Reichert, Tom |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 35.2006, 3, p. 67-80
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