The Impact of Regulatory Focus, Temporal Orientation, and Fit on Consumer Responses to Health-Related Advertising
| Year of publication: |
2010
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| Authors: | Kees, Jeremy ; Burton, Scot ; Tangari, Andrea |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 39.2010, 1 (1.4.), p. 19-35
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