The Impact of Repeat Attendance on Event Sponsorship Effects
| Year of publication: |
2007
|
|---|---|
| Authors: | Lacey, Russell ; Sneath, Julie ; Finney, Zachary ; Close, Angeline |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 13.2007, 4, p. 243-256
|