The impact of revenue management on hotel key account relationship development
Year of publication: |
2012
|
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Authors: | Wang, Xuan Lorna |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 24.2012, 3, p. 358-380
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Subject: | Key-Account-Management | Key account management | Revenue-Management | Revenue management | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Hotellerie | Hotel industry | Großbritannien | United Kingdom |
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