The impact of scale width on responses for multi-item, self-report measures
| Year of publication: |
2011
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|---|---|
| Authors: | Felix, Reto |
| Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 21890900. - Vol. 19.2011, 3, p. 153-165
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