The impact of self-concept on brand image and loyalty with mediating role of the consumers' need for uniqueness theory
Sepideh Najafi, Mohsen Alvandi
| Year of publication: |
2017
|
|---|---|
| Authors: | Najafi, Sepideh ; Alvandi, Mohsen |
| Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 13.2017, 4, p. 519-537
|
| Subject: | brand loyalty | brand image | self-concept | status secking | luxury market | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Luxusgüter | Luxury goods | Markentreue | Brand loyalty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011840486