The impact of sequential data on consumer confidence in relative judgments
Dipayan Biswas; Guangzhi Zhao; Donald R. Lehmann
| Year of publication: |
2011
|
|---|---|
| Authors: | Biswas, Dipayan ; Zhao, Guangzhi ; Lehmann, Donald R. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 37.2010/11, 5, p. 874-887
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Bewertung | Evaluation | Kognition | Cognition | Maßzahl | Statistical measures | Bayes-Statistik | Bayesian inference |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008856959