The impact of sequential versus simultaneous media exposure on online advertising effectiveness
Fotini Theodorakioglou, Leonidas Hatzithomas and Christina Boutsouki
| Year of publication: |
2023
|
|---|---|
| Authors: | Theodorakioglou, Fotini ; Hatzithomas, Leonidas ; Boutsouki, Christina |
| Subject: | attention | banner ad | cognitive load | Sequential media exposure | simultaneous media exposure | subjective comprehension | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Mediennutzung | Media usage |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2022.2154055 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014232457