The impact of service deregulation on buyers' reliance of a market-based reference price : a test in a B2B insurance context
William T. Faranda
| Year of publication: |
2011
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|---|---|
| Authors: | Faranda, William T. |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 32.2011, 2, p. 129-145
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| Subject: | Versicherungsbeitrag | Insurance premium | Deregulierung | Deregulation | Konsumentenverhalten | Consumer behaviour | Versicherung | Insurance | Dienstleistungsmanagement | Service management | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009126360