The impact of shared value proposition on consumer engagement through a sense of brand community
Jing Lin, Chengzhi Long, Bo Liu
| Year of publication: |
2024
|
|---|---|
| Authors: | Lin, Jing ; Long, Chengzhi ; Liu, Bo |
| Subject: | consumer brand engagement | consumers' self-construal | creating shared value | sense of brand community | shared value proposition | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Corporate Social Responsibility | Corporate social responsibility | Markenartikel | Brand | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Markenimage | Brand image | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation |
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