The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Year of publication: |
2023
|
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Authors: | Perera, Charitha Harshani ; Nayak, Rajkishore ; Long Thang Van Nguyen |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 29.2023, 8, p. 770-795
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Subject: | Social media marketing | brand equity | brand credibility | emerging countries | higher education | Online-Marketing | Internet marketing | Markenführung | Brand management | Markenimage | Brand image | Hochschule | Higher education institution | Social Web | Social web | Schwellenländer | Emerging economies |
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