The impact of sport sponsorship on brand value : evidence from Algeria
Year of publication: |
June 2016
|
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Authors: | aissa, Sid Ahmed Hadj ; Matar, Ali |
Published in: |
Business and Economic Research : BER. - Las Vegas, Nev. : Macrothink Institute, ISSN 2162-4860, ZDB-ID 2640826-0. - Vol. 6.2016, 1, p. 363-380
|
Subject: | Sports marketing | Sports sponsorship | Brand | Consumer | Algeria | Sponsoring | Sponsorship | Sportmarketing | Algerien | Markenführung | Brand management | Sport | Sports | Markenimage | Brand image | Fußball | Football |
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