The impact of strategic orientations on development of manufacturing strategy and firm's performance
Uma Kumar, Irfan Butt, Vinod Kumar
| Year of publication: |
2018
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|---|---|
| Authors: | Kumar, Uma ; Butt, Irfan ; Kumar, Vinod |
| Published in: |
International journal of technology management : IJTM. - Geneva-Aeroport : Inderscience Enterprises Ltd, ISSN 0267-5730, ZDB-ID 55978-7. - Vol. 77.2018, 4, p. 187-209
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| Subject: | manufacturing strategy | customer orientation | manufacturing capability | competitor orientation | innovation orientation | Strategisches Management | Strategic management | Industrie | Manufacturing industries | Wettbewerbsstrategie | Competitive strategy | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance | Produktionswirtschaft | Production management | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011972502