The impact of subscription reciprocity on charitable content creation and sharing : evidence from Twitter on giving Tuesday

Xue (Jane) Tan, Yingda Lu, Yong Tan

Year of publication:	2021
Authors:	Tan, Xue ; Lu, Yingda ; Tan, Yong
Published in:	MIS quarterly. - Minneapolis, Minn : MISRC, ISSN 2162-9730, ZDB-ID 2068190-2. - Vol. 45.2021, 2, p. 535-562
Subject:	Twitter \| reciprocity \| charitable movements \| content creation \| content sharing \| Social Web \| Social web \| Fundraising \| Wohltätigkeit \| Charity

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