The impact of the brand management system on brand performance in B–B and B–C environments
| Year of publication: |
2008
|
|---|---|
| Authors: | Lee, Jinyong ; Park, Seong Yong ; Baek, Ingee ; Lee, Chun-Seon |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 37.2008, 7, p. 848-855
|