The impact of the interaction of utilitarian and informational reinforcement and behavior setting scope on consumer response
Mirella Yani-de-Soriano and Gordon R. Foxall; Andrew J. Newman
| Year of publication: |
2013
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|---|---|
| Authors: | Yani-de-Soriano, Mirella ; Foxall, Gordon R. ; Newman, Andrew J. |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 30.2013, 2, p. 148-159
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| Subject: | Konsumentenverhalten | Consumer behaviour | Wirtschaftspsychologie | Economic psychology | Venezuela |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009716193