The Impact of the Interaction of Utilitarian and Informational Reinforcement and Behavior Setting Scope on Consumer Response
| Year of publication: |
2013
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|---|---|
| Authors: | Yani‐de‐Soriano, Mirella ; Foxall, Gordon R. ; Newman, Andrew J. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 30.2013, 2, p. 148-159
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