The impact of the introduction and use of an informational website on offline customer buying behavior
| Year of publication: |
2011
|
|---|---|
| Authors: | van Nierop, J.E.M. ; Leeflang, P.S.H. ; Teerling, M.L. ; Huizingh, K.R.E. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 28.2011, 2, p. 155-166
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