The impact of the position of shopper marketing stands within a store on shopper purchase behavior
Monika Matušovičová, Martin Kuchta, Monika Stanková
| Alternative title: | Utjecaj pozicije prodajnih štandova u prodavaonici na kupovno ponašanje |
|---|---|
| Year of publication: |
2022
|
| Authors: | Matušovičová, Monika ; Kuchta, Martin ; Stanková, Monika |
| Published in: |
Market : review for marketing theory and practice. - Zagreb : Školska Knjiga, ISSN 0353-4790, ZDB-ID 1196573-3. - Vol. 34.2022, 1, p. 79-92
|
| Subject: | product exposure | retail | shoppers' buying behavior | shopper marketing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in kroatischer Sprache |
| Other identifiers: | 10.22598/mt/2022.34.1.79 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013336023