The impact of the social media on consumer behaviour amid economic crisis : the case of luxury consumption
Deepesh Kumar Srivastava, Madhurima Ganguly, Girish Bagale
| Year of publication: |
2024
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|---|---|
| Authors: | Srivastava, Deepesh Kumar ; Ganguly, Madhurima ; Bagale, Girish |
| Published in: |
International journal of intellectual property management : IJIPM. - Olney, Bucks. : Inderscience Enterprises Limited, ISSN 1478-9655, ZDB-ID 2254112-3. - Vol. 14.2024, 1, p. 57-71
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| Subject: | AI | artificial intelligence | consumer behaviour | crisis | luxury fashion | luxury industry | multi-brand store | retail | strategies | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Mode | Fashion | Social Web | Social web | Künstliche Intelligenz | Artificial intelligence | Wirtschaftskrise | Economic crisis |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIPM.2024.136113 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015065242