The impact of timing and bundling flexibility on affect-based service package design
Year of publication: |
2019
|
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Authors: | Dixon, Michael J. ; Thompson, Gary M. |
Published in: |
Decision sciences : DS. - Atlanta, Ga. : Wiley, ISSN 0011-7315, ZDB-ID 412837-0. - Vol. 50.2019, 5, p. 948-984
|
Subject: | End Effect | Peak Effect | Sequence Effects | Leistungsbündel | Bundling strategy | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design | Zeit | Time |
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