The impact of trust on purchase intention through omnichannel retailing
Kedwadee Sombultawee and Woraphon Wattanatorn
| Year of publication: |
2022
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|---|---|
| Authors: | Kedwadee Sombultawee ; Woraphon Wattanatorn |
| Published in: |
Journal of advances in management research : JAMR. - Bingley : Emerald, ISSN 2049-3207, ZDB-ID 2511485-2. - Vol. 19.2022, 4, p. 513-532
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| Subject: | Consumer trust | Information search | Omnichannel retailing | Purchase intention | Time-saving | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Multikanalvertrieb | Multichannel strategy | Beziehungsmarketing | Relationship marketing | Kaufentscheidung | Purchase decision | Informationsverhalten | Information behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JAMR-06-2021-0196 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013366587