The Impact of Undesired Self-Image Congruence on Consumption-Related Attitudes and Intentions
| Year of publication: |
2008
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|---|---|
| Authors: | Bosnjak, Michael ; Brand, Christian |
| Published in: |
International journal of management. - Poole, ISSN 0813-0183, ZDB-ID 10574487. - Vol. 25.2008, 4, p. 673-683
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