The impact of user review volume on consumers' willingness-to-pay : a consumer uncertainty perspective
Yinglu Wu & Jianan Wu
| Year of publication: |
February 2016
|
|---|---|
| Authors: | Wu, Yinglu ; Wu, Jianan |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 33.2016, p. 43-56
|
| Subject: | Online user review | Willingness-to-pay | Prospect theory | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay | Prospect Theory | Risiko | Risk | Social Web | Social web | Virales Marketing | Viral marketing | Electronic Commerce | E-commerce |