The impact of value-related crises on price and product-performance elasticities
Raoul V. Kübler, Michael Langmaack, Sönke Albers, Wayne D. Hoyer
| Year of publication: |
2020
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|---|---|
| Authors: | Kübler, Raoul ; Langmaack, Michael ; Albers, Sönke ; Hoyer, Wayne D. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 48.2020, 4, p. 776-794
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| Subject: | Value-related crisis | Performance-related crisis | Product-harm crisis | Corporate unethical behavior | Moral foundation theory | Price elasticity | Product-performance elasticity | Preiselastizität | Krisenmanagement | Crisis management | Elastizität | Elasticity | Finanzkrise | Financial crisis | Ethik | Ethics | Unternehmensethik | Business ethics | Wirtschaftskrise | Economic crisis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-019-00702-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012293335