The Impact of Vertical Service Line Extensions and Brand Salience on Reciprocal Transfer of Image and Performance Associations
| Year of publication: |
2012
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|---|---|
| Authors: | Boisvert, Jean |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, Calif. [u.a.] : Sage Periodicals Press, ISSN 1094-6705, ZDB-ID 14900695. - Vol. 15.2012, 4, p. 443-460
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