The impact of Web quality and playfulness on user acceptance of online retailing

Tony Ahn; Seewon Ryu; Ingoo Han

Year of publication:	2007
Authors:	Ahn, Tony ; Ryu, Seewon ; Han, Ingoo
Published in:	Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 44.2007, 3, p. 263-275
Subject:	Online-Handel \| Online retailing \| Konsumentenverhalten \| Consumer behaviour \| Innovationsakzeptanz \| Innovation adoption \| Website \| Social Web \| Social web \| Electronic Commerce \| E-commerce \| Einzelhandel \| Retail trade

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