The impact of visual subliminal triggers at the point of sale on the consumers’ willingness to purchase : a critical investigation into gender differences
Ralf A. Brickau, Jasmin Cornelsen ; with a preface by Achim Fringes ; ISM, International School of Management, University of Applied Sciences
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Brickau, Ralf A. ; Cornelsen, Jasmin |
| Other Persons: | Fringes, Achim (preface) |
| Publisher: |
Münster : Münsterscher Verlag für Wissenschaft |
| Subject: | Kaufentscheidung | Purchase decision | Werbewirkung | Advertising effects | Geschlechterunterschiede | Gender differences | Lebensmitteleinzelhandel | Food retailing | Experiment | Kaufverhalten | Geschlechtsunterschied | Neuromarketing |
| Extent: | 1 Online-Ressource (IV, 51 Seiten) Illustrationen |
|---|---|
| Series: | ISM working paper. - Dortmund : ISM - International School of Management gGmbH, ISSN 2627-4876, ZDB-ID 2887633-7. - Vol. no. 6 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| ISBN: | 3-96163-104-2 ; 978-3-96163-104-9 |
| Other identifiers: | hdl:10419/313081 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011951493