The impacts of market size and data-driven marketing on the sales mode selection in an Internet platform based supply chain
Weihua Liu, Xiaoyu Yan, Xiang Li, Wanying Wei
| Year of publication: |
2020
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|---|---|
| Authors: | Liu, Weihua ; Yan, Xiaoyu ; Li, Xiang ; Wei, Wanying |
| Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 136.2020, p. 1-19
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| Subject: | Agency selling | Data-driven marketing (DDM) | Internet platform based supply chain | Reselling | Supply chain management | Lieferkette | Supply chain | Digitale Plattform | Digital platform | Internet | Verkauf | Selling | Electronic Commerce | E-commerce | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management | Marktgröße | Market size |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tre.2020.101914 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012233658