The implementation of customer profitability analysis: A case study
| Year of publication: |
2003
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|---|---|
| Authors: | van Raaij, Erik M. ; Vernooij, Maarten J.A. ; van Triest, Sander |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 32.2003, 7, p. 573-584
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